Hailing from an impoverished township in India, Jayesh Vekariya's journey is a testament to grit and determination. From selling roadside products at the age of 12 to fund his education, Jayesh's entrepreneurial spirit was evident from a young age. His passion for social impact propelled him into the world of startups, where he has helped launch businesses in nine countries before setting sights on launching his own. Today, he's on a mission to revolutionize the menstrual care industry through an innovative, holistic, sustainable, and community-driven approach. In partnership with his co-founder, Linda Biggs, Jayesh launched joni taking a triple bottom line approach—people, the planet, and prosperity—to create a self-sustaining social enterprise. Innovation is at the heart of Jayesh’s approach to entrepreneurship, leading him to develop joni’s award-winning period care dispensers that take sustainable and accessible period care to industrial levels.