Tricia’s unique storytelling experiences are deeply rooted in connecting audiences, both internally and externally to a brand’s mission and purpose.  She comes with over 2 decades of experience in building purpose-led businesses to expand their reach beyond sales and marketing and into that of authentic interactions and experiences.  Her work has garnered deep brand loyalty from consumers, built authentic lasting connections and created leading positions in the marketplace. She is also credited with producing award-winning films and successful campaigns that have led to social and environmental legislative wins in British Columbia and across North America.