BC Bob tells stories about British Columbia to British Columbians on social media, on his TV show on CHEK, and in a quarterly digest called the Now You Know BC Almanac. The founder of the popular community website Vancouver Is Awesome, he left it after selling the publication to Glacier Media, and is now proudly independent. He works with a variety of BC clients (including the TLA) on partnered content, with which he helps tell their stories and then distributes them through his various channels, which have a following of over 300,000 people, and which receive more than 15 million views per month.