As Vice President for Digital & Creative Services at Sussex Strategy Group, Fraser Lockerbie is responsible for the overall client-side strategy and campaign planning for Sussex’s advocacy & awareness campaigns. Since joining Sussex in 2016, Fraser has managed digital programs for some of Canada’s most influential advocacy organizations, building public support for issues and grassroots advocacy campaigns targeting all levels of government. He is an expert in omni-channel media planning, creative concept & narrative development and segmented audience targeting & mobilization, and his experience optimizing programs for performance and leveraging digital insights to inform and evolve broader campaign strategy ensures clients stay well-ahead of the fast-moving political curve. His work has been recognized internationally by Campaigns & Elections, bringing home multiple Reed Awards for clients, as well as being part of team awarded Best International Firm in 2020. Prior to joining Sussex, Fraser was a Director at Adrenaline Digital, leading the firm’s Digital Media & Analytics practice. He holds a B.A. in English Literature with a concentration in Cultural & Media Studies from Bishop’s University and a Masters in Journalism & Strategic Communications from the University of Missouri.